Email Marketing Policy (U.S. – CAN-SPAM Compliance)

Effective Date: January 1st, 2026

1. Purpose

This Email Marketing Policy outlines how Alex & Chloe Soap Company LLC conducts email marketing in compliance with the CAN-SPAM Act to ensure lawful, transparent, and respectful communication with recipients.

2. Scope

This policy applies to all employees, contractors, and third-party service providers who create, send, or manage email communications on behalf of Alex & Chloe Soap Company LLC.

3. Consent & Email Collection

  • We may send marketing emails to individuals who:
    • Have provided their email address through purchases, sign-ups, or interactions
    • Have an existing business relationship with us
  • While prior consent is not required under the CAN-SPAM Act, we strive to follow best practices by:
    • Offering clear opt-in opportunities
    • Avoiding unsolicited or irrelevant messaging

4. Email Content Requirements

All marketing emails must:

  • Clearly identify Alex & Chloe Soap Company LLC as the sender
  • Include accurate header information (From, To, Reply-To, domain)
  • Use truthful, non-deceptive subject lines
  • Clearly disclose when the message is an advertisement or promotional in nature

5. Physical Mailing Address

Every marketing email must include a valid physical postal address, such as:

  • Business street address
  • P.O. Box registered with a commercial mail receiving agency

6. Unsubscribe & Opt-Out

  • All emails must include a clear and easy-to-find unsubscribe mechanism
  • Recipients must be able to opt out without:
    • Paying a fee
    • Logging into an account
    • Providing unnecessary information
  • Opt-out requests must be honored within 10 business days
  • Once unsubscribed, recipients will not receive further marketing emails

7. Third-Party Email Services

If we use third-party email marketing platforms:

  • We remain responsible for compliance with the CAN-SPAM Act
  • We ensure vendors do not:
    • Send emails on our behalf without authorization
    • Violate unsubscribe or identification rules

8. Prohibited Practices

The following actions are strictly prohibited:

  • Using false or misleading sender information
  • Using deceptive subject lines
  • Failing to include an unsubscribe option
  • Ignoring or delaying opt-out requests
  • Harvesting or purchasing email lists in violation of applicable laws

9. Monitoring & Compliance

  • Email campaigns may be monitored to ensure compliance
  • Employees must follow this policy at all times
  • Any violations should be reported immediately

10. Enforcement & Penalties

Violations of this policy may result in:

  • Internal disciplinary action
  • Termination of employment or contracts
  • Civil penalties under the CAN-SPAM Act

11. Policy Updates

We reserve the right to update this policy at any time to reflect:

  • Legal requirements
  • Business practices
  • Industry standards

12. Contact Information

For questions about this policy, contact:

Alex & Chloe Soap Company LLC
Email: support@alexandchloesoap.com or info@alexandchloesoap.com
Website: alexandchloesoap.com